Leslie by RMB Flower Shop

Project Overview

Leslie by RMB Flowershop is a boutique extension of the well-established RMB Flowershop, located in the heart of Dangwa, Manila’s iconic flower district. Specializing in premium imported blooms such as roses, tulips, and other elegant floral varieties, Leslie by RMB aims to elevate the traditional flower-buying experience with a more curated, upscale identity. As the designer, I was tasked with creating the logo and overall brand identity for this secondary shop. The goal was to develop a fresh, elegant visual direction that reflects the shop’s focus on quality, sophistication, and imported floral selections — while still retaining a subtle connection to its parent brand. The final design combines modern floral aesthetics with clean, minimalist branding to appeal to both local shoppers and clients looking for premium floral arrangements.